Clearwater Analytics Reveals New Brand Identity and Launches Redesigned Website07-Nov-2011
New Look for Clearwater Marks Company’s Evolution as a Successful Technology Provider
BOSTON, MA – AFP® Annual Conference – NOVEMBER 7, 2011 — Clearwater Analytics, the leading provider of web-based investment accounting and reporting technology for institutional investors, today unveiled a new brand identity at the Association for Financial Professionals (AFP) Annual Conference. The new identity includes a logo, color scheme and tagline, retiring the former logo that had served as the company’s brand identity since it was founded in 2004. A new website was also switched on today at www.clearwateranalytics.com.
“The new Clearwater brand identity is symbolic of our evolution both as an investment portfolio accounting and reporting solution provider, and as a growing, successful and innovative company,” said Courty Gates, CEO of Clearwater. “As Clearwater positions itself to aggressively increase its market share in 2012, our new identity will serve as a bold statement that we are focused on being best-in-class in everything we pursue. As a technology provider, an employer, a partner and vendor, Clearwater is poised to continue its success globally.”
“Clearwater has established itself as a market leader among institutional investors and asset managers, and continues to grow its presence among insurers,” said Angie O’Hara, Director of Marketing for Clearwater. “In developing this new Clearwater brand, it was important to maintain a degree of familiarity among our 4,500 clients, partners and industry leaders; however we wanted to evolve the Clearwater brand to one that matches our position of leadership and innovation, while reflecting our vision for the future,” concluded O’Hara.
Clearwater’s new tagline, ‘clarity. confidence. control.’ articulates the benefits Clearwater provides to its clients and partners, as described below.
- Clarity: Clearwater provides automatic and unrestricted visibility into portfolio holdings, offering a level of transparency never before accessible to investors. Complete portfolio transparency means Clearwater clients never have to wonder what they hold, where they are exposed to risk, or how the portfolio is performing. They have access to the information they need, updated daily, and accessible anytime via the web.
- Confidence: Controlled processes ensure audit-quality investment data is accurate and precise. Guesswork is eliminated thanks to independently verified and reconciled accounting data that is the book-of-record for the who’s who of the Fortune 500. Confidence in the numbers. Confidence in the processes.
- Control: Clearwater puts investors in control with complete, timely, accurate and reliable investment information. Clients can manage their managers, report to the board, and respond decisively to significant market events and regulatory mandates.
Clearwater’s new website is also a reflection of the company’s evolution. The website’s new content, improved navigation and custom visuals have been designed to more effectively communicate Clearwater’s value proposition, while guiding key constituents to the information and services that they are looking for.
“As an innovative Software-as-a-Service (SaaS) provider, our website functions as the initial touch point for the majority of prospective Clearwater clients and partners,” continued O’Hara. “Our new website is compelling, resource-rich, user- and search-friendly, and designed to attract and inform interested prospects, job seekers, partners and clients. We’ve designed the new Clearwater website to be an interactive and easily-navigated source of information for anyone wanting to know more about Clearwater.”
In a separate release, Clearwater today announced its completely redesigned investment accounting and reporting system. The “Atlantic” product release, currently in beta, provides Clearwater clients and partners with critical improvements that increase functionality, performance and flexibility for Clearwater’s integrated investment Accounting, Compliance, Performance, and Risk reporting solution.
To experience the new brand identity and see a live demonstration of the new solution, visit Clearwater in booth #1434 at AFP 2011. Visit www.clearwateranalytics.com to explore the newly redesigned website and learn more about Clearwater’s next generation investment accounting and reporting solution.
About Clearwater Analytics
Clearwater Analytics® provides web-based, investment portfolio reporting and analytics for institutional investors, investment managers and custody banks. Launched in 2004, with offices in New York City and Boise, Idaho, Clearwater Analytics reports on more than $650 billion in assets for more than 4,500 institutional investors worldwide.